SoftGamings is an iGaming firm that prides itself on knowing everything that is required to build and grow a successful online casino business, as you will discover in this SoftGamings casino software in-depth analysis.
The SoftGamings software platform includes both turnkey and white label casino solutions and has been a leading iGaming developer since 2008. Over the past decade, the company has grown into a successful business, employing over 160 employees full time.
Today, SoftGamings iGaming platform offers a wide range of services and quality products to both those who are new to the industry and developing an online casino from scratch, and those who already have experience in this field and want to evolve their brands.
Among their services include cross-platform solutions, unified API integration, gaming licenses, cutting-edge technology and design, 24/7 support, top security, advanced loyalty systems, a strong promotion and SEO team, as well as access to top game providers, banking solutions including Bitcoin, and more.
Their platform is equipped to handle millions of transactions daily, seamlessly and timely, and they claim to have uptime metrics that are among the best in the industry. Every week, the company issues updates to their platform, ensuring that you always have the latest features and upgrades, without any hidden fees. Currently, the company serves over 100 clients worldwide, many of which operate SoftGamings casino sites. If you’re considering whether it’s the right choice for your casino business, explore more in Casinnovate’s SoftGamings platform analysis.
SoftGamings Casino Solutions
The SoftGamings online casino platform gives you the advantage of choosing their core product and then lets you steadily diversify your portfolio on the same online gambling platform over time.
Seamless integration, quick access to some of the industry’s top online games and a comprehensive gambling software package is all part of the deal.
More specifically, the SoftGamings casino platform offers four types of casino software solutions.
- White Label – Among the options offered, white labeling is the most cost effective and comprehensive solution. With a high level of customization, it also lets you launch your own casino in the shortest time possible.
- Turnkey Casino – Turnkey solutions may not offer the same levels of intuitiveness and speed as other solutions, but they do allow entrepreneurs to have greater control over their platforms. SoftGamings’ turnkey solutions are no exception.
- Bitcoin Casino – SoftGamings’ Bitcoin casino solution is developed using the same method as the white label solution, but the difference is that the casino is targeted at cryptocurrency markets.
- Self-Service – Self-service solutions offer an even higher level of customization: this type of solution allows entrepreneurs to rely less on the provider, and to work on fully customized platforms – usually thanks to IT specialists.
In addition to these four platforms, you have the option of ordering a BonusSystem Standalone, a bonus system you can add to your casino brand.
With that said, when choosing any of the SoftGamings iGaming platforms you can expect several features like:
Casino games integration
Unified API integration
CRM and automated mailing system
Live chat integration
Payment systems
Integrated internal CMS system
Advanced reporting system
Affiliate system
Cross-platform mobile solution
Licensing
Acquisition
SoftGamings Games
Games are a necessary part of any online casino. Players are there to play the games after all, so it is important that they are provided with a variety of real money entertainment from the industry’s most reliable providers.
SoftGamings casino gaming software gives you access to over 50 providers and more than 3,000 games, including games compatible with mobile and cryptocurrency. The providers and games that you will add to your casino will depend on the solution you choose as well as your overall goals as an operator.
In terms of games, there are all types including live casino games, slots, scratch cards and instant win games. There is also poker and sportsbook content for clients interested in other online gambling content.
SoftGamings gives its casino operators different options when it comes to ordering gaming products. They can be ordered separately or in a bundle, such as their Slots Bundle (a bundle of slots from 20+ game providers) or their Live Casino Bundle (a bundle of the top live casino products from 10 of the most reliable live casino providers). Each of the company’s several packages of products are available through a single and simple API integration. The seamless API solution gives you the advantage of integrating a gaming system in a short time.As for SoftGamings casino software providers, the company has partnered with some of the best gaming software companies in the industry, including award winners like NetEnt, Microgaming, Evolution, Betradar, Yggdrasil, Play’n GO and many, many others. Additionally, SoftGamings sees value in partnering with lesser known brands as well and has also added some startups into the mix.
Among the 50+ SoftGamings gaming providers include:
SoftGamings Licenses
A legal gaming license is essential to run a legitimate online casino business. With SoftGamings you can obtain a cost-effective gaming license in as little as two weeks and avoid lengthy and complex legal procedures. Via the company, you can obtain a license from either Curacao or Malta. Nevertheless, you should consider that if you opt for the turnkey or self-service platforms, you will need to obtain your own license.
Available licenses
How to obtain a license
As previously mentioned, if you choose one of the SoftGamings licenses, you can get a license quite fast.
That being said, if you need to obtain the license yourself, this will take longer and you will need to go through an application process to be approved by the regulatory body from whom you are hoping to be licensed.
Regardless of whether you intend to obtain a license through SoftGamings or on your own, the company can help you, as they have been assisting their clients in obtaining gaming licenses for over a decade. If you have any questions about licensing, a good idea is to contact our casino experts.
SoftGamings Localization Perks
SoftGamings delivers an easy-to-use interface that includes multi-language settings and multiple currency solutions. The multi language tools help to improve communication with clients and the multiple currencies make transaction processes simpler.
Supported jurisdictions include:
United Kingdom SoftGamings can help their clients reach a broad range of international players or they can help them focus on targeting a specific jurisdiction. Some of the localization benefits include, but are not necessarily limited to:
- Multicurrency
- Unlimited number of languages
- Localized games and promotions
- Wide range of payment options
Special Features Offered by SoftGamings
There are a number of features that make SoftGamings iGaming software unique and interesting and keeps players coming back for more. That being said, one of its most noteworthy special features is its standalone bonus system, which can be easily integrated into any casino via an API.
Some of the features it offers includes:
Fully customizable bonus parameters
There are over 100 bonus parameters and all are customizable. You can target specific countries, currencies, games, payment methods, deposit amounts, client levels, wagering modifiers, wagering requirements, maximum wins, exclusions, prizes, affiliate-specific bonuses, and so on.
Customizable tournaments
There are over 50 parameters that you can set for tournaments, including leaderboard, prizes, and minimum number of bets to qualify.
Gamification features
SoftGamings offers the advantage of gamification, which essentially gives the casino operator the power to encourage players to discover site features and get involved in exclusive offers, tournaments and other perks to climb levels, unlock achievements and obtain prizes to keep them engaged and interested. This feature is also a great way to track customer progress.
SoftGamings Brands
The company has over 100 clients, many of whom were casino operators.
Examples of well-known SoftGamings casinos clients include:
Bet It All
This casino has over 800 high-quality games, including one of the best live casinos. It is also well-known for the innovative poker betting opportunities it offers.
Novibet
Arguably one of the world’s top betting sites, Novibet, which has been around since 2010, is known for its dynamic online gambling offering including both sportsbook and casino. It has been long loved by gamblers for its diverse promotions, excellent software and great customer service.
RioBet
One of the new casinos by SoftGamings, RioBet has started off well, impressing its players with a fantastic array of casino games from NetEnt, Evolution Gaming and Microgaming.
Other clients include: TonyBet, Leon, PariMatch, BetRally, Live 777 and OddsRing.
SoftGamings Payment Providers
SoftGamings delivers a secure payment system to its clients. Their banking service has been designed to be a hassle-free solution that offers swift code & account number, bank account in a reliable bank, credit card settlements, eWallet settlements, multi-currency, acceptance of merchant services facilities, internet banking and fast payments. Available currencies include USD, EUR, GBP, RUB,
The existing payment system that is offered by the white label solution includes the following payment methods:
Bank Transfer 
Bitcoin 
Boleto Bancário 
LiqPAY 
MasterCard 
Moneta.RU 
Neteller 
Paysafe Card 
QIWI 
Skrill (Moneybookers) 
Trustly 
Visa 
WebMoney 
Yandex Money 
Comepay 
Sberbank Online With SoftGamings you also have the option of adding cryptocurrencies to your operation. It’s a fast and easy solution that supports cryptocurrencies like Bitcoin, Litecoin, Ethereum, and more.
Average withdrawal times
Quick payments are important for establishing trust between casino operators and players and also help with player retention. By offering a fraud-proof and secure payments system, SoftGamings helps to keep the process fast and smooth.
SoftGamings Support
SoftGamings can take care of your customer support needs. The friendly team can provide service around-the-clock, day and night, making it possible for players to access human support, no matter where they might live.
Languages Available
Support is available in English.
Hours of Operation
Support is available 24/7, all year round.
Communication channels
Support can be reached via:
- Live Chat
Partner Support
At any point you find that you require assistance, you can reach out to support 24/7/365. The smooth operation of your casino is important to SoftGamings. They’ll help you with your operations, answer questions or concerns and offer a fast fix of technical issues.
Phone, email, and skype support is available.
SoftGamings CRM Solutions
From loyalty to bonuses to tournaments to special marketing campaigns, SoftGamings has many features that can help you keep players returning to your casino. The company offers CRM (Customer Relationship Management) services to drive customer loyalty, improve customer relationships and help encourage long-lasting engagement.
Who does the CRM?
SoftGamings does the CRM and offers these services to B2B partners. The system enables their clients benefits such as:
- Segmenting player levels
- Identifying and measuring casino player development opportunities
- Storing player contacts
- Viewing communication history
Additionally, the system allows for managers to be assigned to specific players and set up the next contact date. Supervisors also have the power to view the contact history of a particular client manager to discover how many overdue contacts a particular client manager might have.
It is also possible for the SoftGamings CRM to integrate with other CRM systems, such as SugarCRM and others.
SoftGamings Loyalty Program
One of the perks of this brand is that it offers a fully customizable loyalty system. It’s up to the client what type of promotional system they want to offer at their casino.
For instance, the loyalty program can include:
- Tournaments
- Customizable user levels
- Loyalty and experience points
- Casino shops where loyalty points can be exchanged for casino credits, exclusive bonuses, free spins or even physical goods.
- New player bonuses
- Gamification
Additionally, there are over 100 bonus parameters, with free updates and new functionalities being added regularly.
SoftGamings Front End Flexibility
Regardless of the SoftGamings software platform you select, you can expect a functional front-end. How customizable and tailored to your taste it is depends on the solution that you choose.
White Label and Bitcoin Casino – This is a ready-to-use platform that comes equipped with a back office and a large catalog of website templates. No matter the template design you might select, it can be customized to a particular brand category.
Turnkey and Self-Service – You can design your casino yourself or you can allow SoftGamings to do it for you, designing it exactly as you want and providing you with an unlimited amount of added gamification and functionality.
Another bonus is that the front end can be translated into any language of the operator’s preference. This can be done by the operator or by the SoftGamings translators.
Moreover, it is an omnichannel system, allowing your casino brand to be accessible via desktop, tablet and mobile.
SoftGamings Back End Advantage
SoftGamings back office has been designed to be a modern and powerful tool that can manage the complex tasks of their clients.
Beyond its loyalty system, affiliate system, 24/7 customer support, and multi-currency and multilingual features, the back office delivers features like:
- Single customer view – Conveniently view all details on your players on a single page.
- Automated mailing – Use the CRM and automated mailing system to keep your players informed on the latest news and promotions.
- Advanced reporting – You obtain access to analytics, reports, business reports and game stats.
- Mobile ready – You can use the back office from any device.
- You can fully customize your casino.
The back office is also multi-lingual and offers services in English, German, Turkish and Russian. Plus, SoftGamings adds new functionality to its back office every week to ensure it remains a powerful tool, and these upgrades come at no extra charge to their clients.
SoftGamings Affiliate Program
SoftGamings offer its own affiliate program solution to its clients and supports integration with the most popular affiliate management programs and campaign tools.
Examples of these include: IncomeAccess, NetRefer, Unisender, EGASS. All deliver traffic sources as well as detailed and valuable marketing analytics.
When it comes to affiliates, the company’s platform fully supports and efficiently manages landing pages, all campaign and sub-campaign codes, and remote registration pages. The SoftGamings affiliate system can help you grow your business with SEO, casino promotions, traffic management, and online marketing.
Time to Market
How long it takes to launch an online casino with SoftGamings as your provider depends on which solution you choose. For instance, choosing white labeling takes, on average, two to three months.
However, if you opt for either turnkey or self-service solutions, the time to completion can be much longer. This is because these solutions are customizable, and the time required often depends on your specific wants and preferences.
Pricing
If you should decide to choose the white label option, SoftGamings has provided a general idea of cost for this solution. For instance, the online casino platform core (back office) starts from €10,500 and includes casino design, mobile version, over 30 payment system providers, and more than 50 gambling software providers. The annual fee for sub-licensing and banking services is €7,500 and the platform gross gaming revenue share starts from 7.5%.
Still, keep in mind that the above is only a baseline to give you an idea of cost. There are a number of factors that impact the final price of SoftGamings’ white label. For this reason, as is the case for all the other solutions they offer, it is best to speak to one of their experts to find out which option is the most ideal for you.
Disadvantages of the SoftGamings Platform
Like any other provider, SoftGamings also lacks some features that might be considered as drawbacks by some users.
- No bingo or poker solutions – If you are interested in offering a dedicated bingo room or poker room site, this solutions provider is not for you. SoftGamings specializes in online casino and online sports betting solutions.
No UK license – SoftGamings has several licenses and certifications and can also offer assistance in obtaining licenses. That said, currently, the company does not have a license or certification for the UK market. This might be a disadvantage if you consider that the United Kingdom represents the top iGaming market in the industry.
SoftGamings Software – Bottom Line
SoftGamings is a proficient software provider with a clear understanding of their capabilities and the value they bring to their clients, demonstrating how to achieve success in the iGaming industry. With over a decade of experience, they have cultivated distinctive features and established robust partnerships with several gaming and payment providers, delivering a stable iGaming platform.
However, SoftGamings appears to have limitations in its licensing offerings. It provides licenses from well-respected and widely recognized regulators in Curacao and Malta, but the inclusion of licenses from other jurisdictions like the UK and Sweden could offer additional advantages to online casino operators. While SoftGamings assists clients in acquiring licenses as needed, an expansion in its licensing offerings would enhance convenience for operators.
In summary, SoftGamings presents substantial opportunities for both emerging and existing online casino brands seeking growth and development.If you’re about to start your iGaming business, use our free business plan to build a solid roadmap for your project.
FAQ
SoftGamings offers four main types of casino software solutions: white label, turnkey casino, Bitcoin casino, and self-service. The white label and Bitcoin casino solutions are the most cost-effective and allow for the quickest launch, while the turnkey and self-service solutions offer more customization opportunities. Additionally, SoftGamings provides a BonusSystem Standalone feature, allowing operators to integrate bonuses and loyalty programs via an API.
SoftGamings provides a secure banking service, supporting a variety of payment methods including credit cards, debit cards, eWallets, bank transfers, prepaid cards, mobile payments. These methods support different currencies, and the platform also allows the use of more innovative payments like cryptocurrencies.
SoftGamings assists in securing gaming licenses from either Curacao or Malta, enabling operators to legally conduct online casino activities. For those opting for white label solutions, the company can facilitate the acquisition of a license in as little as two weeks. However, for turnkey or self-service solutions, operators will be required to obtain their own licenses, although SoftGamings can still offer assistance in the process.
