NSoft is a B2B software development company that offers innovative Sportsbook software solutions for online and retail betting businesses. The company offers online gaming and sports betting products, including a turnkey platform, virtual games, sportsbook and lotteries.
In this Casinnovate NSoft review, you will learn that their turnkey betting platform includes Pre-Match Betting and In-Play Betting and a range of virtual sports games and virtual sports betting. It also features risk management, data services, CRM, third-party integrations, back office and more, all of which is available on various delivery channels (retail, terminal, web and mobile).
Headquartered in Bosnia and Herzegovina, NSoft was founded in 2008. It currently has more than 200 employees and its customers include 100+ companies, operating in 35+ counties across the globe.
In its more than ten years of existence, NSoft has manage to make a strong name for itself and garner a lot of industry respect for its premium products and services. It has been nominated for and won several awards including the B2B Rising Star in the Virtual Sports/Fantasy Sports 2019 award at the 2019 CEEG Awards. It has also been shortlisted for nine EGRB2B 2021 Awards, including the categories: Sportsbook platform supplier and Sports betting supplier.
NSoft’s software solutions for the betting industry – both online and offline – are internationally recognized. The award-winning company is also one of the top five fastest growing technology companies in Central Europe and is the only company located in Bosnia and Herzegovina to enter Deloitte’s Fast 50 Competition. This is a highly regarded and respected business competition in the Central Europe community, making this award extremely significant and challenging for NSoft, which strives to continue to excel in the coming years.
NSoft Betting Solutions
NSoft provides premium software solutions for online gaming and sports betting. No matter the product you choose, it can be integrated on the NSoft Seven platform, which allows for single integration on multiple channels.
Although there is no NSoft white label sports betting solution at the writing of this review, its sports betting product is available as a turnkey solution that is based on revenue share model, which offers certain benefits including minimized risk and reduced operation costs, among others.
Additionally, all its betting solutions are based on Betradar feed, which allows for the incorporation of hundreds of thousands of sports events.
Multiple packages have been designed for the NSoft platform to cover the needs of all types of entrepreneurs, including existing operators or newly formed start-ups.
Here’s a quick look at the NSoft sportsbook solution:
Sports, betting and data products
Localization
Partners
Payment management
Customer Support
CRM
Affiliate system
Front-end flexibility
Back-end tracking tools
Reduced operation costs (link to pricing section)
NSoft Products
NSoft’s Seven platform lets you manage core betting business operations and is a gaming management system that includes modules, applications and APIs as well as administration and content control on all product delivery channels, including web, mobile, retail and terminal. The platform also offers a framework for aggregation of betting and gaming products from third-party vendors and is equipped to handle users, transactions and reporting.
As this NSoft platform review is focused on sports betting products in particular, the types of sports betting products you can expect include:
- Pre-Match Betting MTS – This product includes 250,000+ events from 40 different sports every year. It allows players to bet on sports events that have not yet started. Pre-match betting features include fixtures/event creation, odds compiling, risk management, results, ticket handling, multiple language support, different bet types (e.g. single, combo and system bets), and support for the most common types of sports betting odds (e.g. decimal, fractional and moneyline). In addition to the Pre-Match Betting MTS product, there is also a Pre-Match Self-Managed product as well.
- In-Play Betting MTS – This is a customizable live sports betting product that features sophisticated live odds sportsbook software that is easy to use and has real-time updates from the odds provider. Odds are instantly updated to a particular situation of the event, allowing in-play betting up to the very last second. The live betting platform covers 18 different sports and includes 18,000 live matches and more than 500 unique markets every month. There’s a diverse range of popular sports matches available for live betting. Examples include: football, tennis, bowls, darts, cricket, basketball, handball, badminton, basketball, American football, baseball, ice hockey, volleyball, table tennis, snooker and rugby. Features of the NSoft In-Play Betting product include: real-time live odds, results, risk management service, ticket handling, cash out option, multiple language support, and different bet types (e.g. single, combo and system bets).
- Virtuals – NSoft is well known for its virtual sports betting products, which have been certified by BMM Spain Testlabs s.l.u. As for their virtual games, these have been certified by iTech. All their virtual products meet all necessary requirements of the betting and gaming industry to ensure optimal operation and fairness.Among the company’s most popular computer-generated races include: Slot Car Races, Greyhound Races, Virtual Greyhound Races, Virtual Horse Races, Virtual Motorcycle Speedway, Virtual Penalty Shootout, Virtual Drag Races, Virtual Football League, and Virtual Tennis Open.
Other non-sports betting products offered by NSoft include: A Jackpot System, Draw Based Games and Terminals.
NSoft Licensing and Localization
NSoft operates in over 35 countries worldwide and has more than 100 clients. Its products are certified and compliant in several markets across the globe, including Europe, Africa, Asia, and South America.
That being said, if you are interested in using the NSoft platform for your sports betting business start-up, keep in mind that you will need to obtain the appropriate license for your company to operate in the jurisdiction of your target market(s). NSoft does not provide a white label sports betting solution, so a license is not included.
However, if you would like to learn more about licensing in regard to NSoft’s products and Seven platform, contact the company directly to find out the most suitable information for your queries. Consulting and legal advice is available.
Localization
With products in many countries around the world, it should come as no surprise that NSoft products can be customized to appeal to the preferences of certain markets. A wide range of sports markets are available, multiple languages are supported, and so are the most common types of sports betting odds: decimal (European), fractional (British), and moneyline (American).
Examples of markets where some of NSoft sports betting partners operate include:
Brazil 
Central African Republic 
Congo 
Ethiopia 
Haiti 
Madagascar 
Nigeria 
Poland 
Romania 
Serbia 
South Sudan 
Swaziland 
Zimbabwe NSoft Partners
In terms of NSoft business partnerships, its most noatable is Sportradar, the world’s leading sports data provider. A preferred partner of Sportradar, NSoft’s products are available via Betradar’s sales channels.
Some of NSoft business partners include:
- Sportradar
- Stark Solutions
- EveryMatrix
NSoft Brands
NSoft provides software solutions to a number of betting and gaming brands including Pre-Match betting and In-Play Betting as well as an array of virtual games, sports and draw-based games. It has 100+ customers worldwide.
Some of NSoft’s betting customers include:
NSoft Payments
NSoft’s platform, Seven, can be used as a core platform or as a product aggregator to third-party platforms. Regardless of the option you choose, seamless one wallet integration is included.
Furthermore, in terms of payments, there is also the possibility for extensions such as eWallet plugins and payment providers.
Examples of some of their payment options include:
Bank Wire Transfer 
MasterCard 
Skrill (Moneybookers) 
Visa 
Papaya NSoft Support
NSoft provides continuous and reliable 24/7 support to its customers. They are there to answer your questions and help you with any issues that may arise. They also improve the performance of their platform through regular maintenance and upgrades.
In regard to player support, this is not included as part of the Seven platform, but you can easily take advantage of tools that allow for extensions such as support tools and chat. In other words, you can add your own or third-party customer service without hassle.
NSoft CRM & Marketing
Analytical and data-driven software is an important part of NSoft’s digital marketing expertise. The Seven core includes real-time transactions, aggregate real-time reporting, extensive device and application management, and CRM.
The CRM (Customer Relationship Management) provided by NSoft allows you to manage and analyze data to help you maintain customer relations, boost sales and improve your business on the whole.
NSoft prides itself on assisting operators in discovering hidden values in the behaviours of their customers and, through this discovery, improving customer experience by applying detailed understanding of customers’ preferences and behaviors.
Part of the player management tools included are:
- Control
- Verification
- Banning
- VIP levels
NSoft Affiliate System
An affiliate program is not included in the platform. That being said, a third-party affiliate program can easily be added as affiliate systems are among the possible extensions available via Seven, which supports the integration of dedicated tools for affiliates.
NSoft Front End
NSoft delivers a fully responsive omni-channel solution for its products. In regard to online gambling, this means sports betting products are available on both web and mobile applications. A wide range of betting and gaming products can be seamlessly integrated, making for a high quality and user-friendly experience. Part of the development process includes:
- Creation and implementation of the system architecture
- Business logic programming
- The planning and development of the database
- Programing the user interface in accordance with the customer’s design
- Application testing
- Creating coding documentation
The technology the platform uses includes: Docker, HTML5, JavaScript, Angularjs, Symfony2, PHP, RabbitMQ, MariaDB, Redis, and Node.
The Seven platform also offers a framework for aggregation of betting and gaming products from third party vendors, allowing APIs for third party developers, including frontend integration.
NSoft Back office
With NSoft’s web administration suit, you receive a management system that lets you track your entire business data anywhere and at anytime. You can track in real-time and review daily, weekly, monthly and annual reports with a detailed graph view of desired parameters.
The main back office features include:
- User-friendly application
- Cloud based
- Real-time data stream
- Advanced and detailed reports covering various categories
- Security protocols
- Control over all distribution channels
- Remote management
- Product management
- User management
- Player management
- Wallet management
NSoft Pricing & Time to Market
You can expect a swift launch and a fair price when partnering with NSoft. However, to know the specifics related to how much time it will take for the product you want to launch as well as all associated costs, it is best to contact NSoft directly with your queries.
The reason why contacting them is best and why Casinnovate has not provided a general pricing and time estimation, is that pricing and time to market can vary from one NSoft customer to the next. It is important to obtain the information that applies directly to your specific business project.
You can send them an email, give them a call or fill out the convenient contact form that is available on their website. In addition to requesting a quote, we highly recommend requesting a demo of the product that interests you.
NSoft Review Conclusion
NSoft is a forward-thinking and ever-evolving company that understands what it takes to succeed in the competitive online sports betting industry marketplace.
Their impressive platform and dynamic range of products, coupled with their dedication to helping their clients better understand their customers to get the most value from them, has the potential to be highly beneficial for both newcomers and veteran sports betting brands.
It does not matter if you want to enhance your current betting business portfolio or if you want to start a business from scratch. NSoft has all the tools you need to help you achieve your goals.
Does this sound like the sports betting platform that’s right for you? Get in touch with the friendly and professional team at NSoft today!
