Please Note:
EveryMatrix no longer offer white label casino solutions, however other white label casino solutions can be found here.
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Have you heard of EveryMatrix and are wondering what this B2B software development company can offer you? Casinnovate’s EveryMatrix Casino software analysis will provide you with the important fundamental details about the EveryMatrix software platform. Here, you will gain a better idea of what this brand is all about to help you to decide if it’s the right choice for your online casino business.
With over 11 years of experience, EveryMatrix is a software provider that focuses on delivering a modular and API-driven product suite. The company offers a “market leading one-stop shop” with a variety of services including casino content aggregator and integration platform, a cross-product bonusing engine, a stand-alone payment processing platform, multi-brand affiliate and agent management system, and a fully managed sportsbook and sport data services. That being said, for the purpose of this EveryMatrix platform analysis the focus will be placed on what the company provides to its casino operators.
EveryMatrix gives its clients the option of using their products and services together as an entire platform or these services and products can be used independently and easily integrated with existing platforms. This allows the iGaming software developer the ability to accommodate a variety of clients, including both large operations and those who are new to the industry.
EveryMatrix casino software provider was established in 2008 and is based in London, UK. Throughout the past decade, it has built quite the reputation for itself, acquired a number of licenses, and developed many of the innovative solutions it offers its clients today. Among those solutions include its GamMatrix, CasinoEngine, MoneyMatrix, and so on. The company has also been the recipient of several prestigious industry awards, including five EGR B2B Awards, such as the 2016 EGR B2B Award for “White Label Partner of the Year”.
Today, the EveryMatrix iGaming platform holds five gambling licenses, has more than six offices across Europe, employs over 400 people, caters to more than 120 operators from various jurisdictions, and has over 250 high profile industry partners.
Wonder why its clients have chosen the EveryMatrix casino platform over others? Keep reading to find out in more detail what they have to offer.
EveryMatrix Casino Software Solutions
EveryMatrix boasts that its Casino Integration Platform is the “number one casino integration and productivity platform and the largest casino content library in the industry.” This B2B software provider offers access to over 8,000 games, over 260 jackpots, over 140 providers, and over 85 vendor integrations.
Previously, the white label solutions of EveryMatrix included:
Huge casino content library
CRM integrations
24/7 gaming support
Wide range of payment options
Modular and scalable API architecture
Full-featured back office
PartnerMatrix affiliate program
Flexible front-end development
License and certifications in several jurisdictions
Unique bonus system to drive acquisition and retention
EveryMatrix Games
EveryMatrix isn’t kidding when it says that it has the largest content library in the industry. As previously mentioned, there are over 8000 games and more than 260 global jackpots that is part and parcel to the EveryMatrix casino gaming software offering.
Their CasinoEngine gives operators and players access to a dynamic, diverse and wide selection of casino games, all in one casino software platform. Their games library covers all types of online and mobile casino games including slots, jackpots, live dealer, table games (like roulette and blackjack), virtual sports, scratch cards, and casual games (like keno and bingo).
As an EveryMatrix client, you’ll be able to provide your players with the most popular games from top industry providers as well as lesser known titles to keep your content interesting and engaging. Additionally, it is possible to choose games that addresses specific demographics or user groups.
What’s more, the CasinoEngine has been developed to integrate new gaming providers on request and it handles all mandatory updates, upgrades and game release. All this is coupled with 24/7 support, monitoring, efficient operation, and game provider communication.
All that said, EveryMatrix’s gaming partners include several brands, including:
EveryMatrix Licenses
One of the key benefits of choosing the EveryMatrix casino software is that operators with an established industry leader and experienced iGaming expert that has been awarded several licenses in jurisdictions that are well-respected in the online gambling industry.
Additionally, the CasinoEngine has been developed to handle multiple content providers across various jurisdictions and regulatory bodies. It can be adjusted at any time to cater to new demands while also ensuring that important requirements are always met, such as those linked to responsible gambling like reality checks, wager limits across all vendors, time limit calculations and authenticity checks.
Presently, EveryMatrix has licenses in five jurisdictions. Having these licenses allows the iGaming software provider to offer licenses to clients with the prospect of operating in several countries.
Available licenses
In addition to these licenses, EveryMatrix is also fully compliant with Swedish, Norwegian, Armenian, Lithuanian and Georgian laws. It is also Schleswig-Holstein Integrated and Remote Gambling Certified as well as ISO 27001 certified.
How to obtain a license
EveryMatrix casino software provider continuously assesses adding more licenses to its portfolio as part of its mission to support its clients.
EveryMatrix Localization Perks
The CasinoEngine is not a platform-dependent product. It is modular, which means that it can be integrated with third party platforms and wallets or it can be fully serviced from the company’s own Gaming Management Platform, called GamMatrix, which is part of the EveryMatrix turnkey solutions offering.
As such, EveryMatrix provides products and services that allow you to tailor your offers for a particular country to address specific user groups and demographics.
This means that, among other advantages, you can target localized payment methods, currencies, languages, games, and exclusive promotional content.
Some of the jurisdictions in which EveryMatrix operates include:
Austria 
Canada 
Denmark 
Finland 
Georgia 
Germany 
Lithuania 
Norway 
Romania 
Sweden 
United Kingdom Special Features Offered by EveryMatrix
As mentioned earlier, EveryMatrix has a special solution called GamMatrix. It has been designed to be a flexible and scalable iGaming turnkey platform solution for all the requirements their clients may need.
The GamMatrix can essentially be split up into three different areas:
Unified Bonus System
This bonus system helps casino operators combine casino bonus and gamification to increase player acquisition and retention. The Unified Bonus System includes association logic that assists clients to create flows, dependencies and exclusion ties between bonus programs and bonus bundling. This enables multiple offers to be granted at the same time. Examples of bonuses include free spins, deposit bonus, no deposit bonus, wagering bonuses, cashback bonuses, and so on.
CRM Integrations
The GamMatrix CRM (Customer Relationship Management) Agent System integrates CRM systems that support APIs for receiving data. It can also send real-time data that’s triggered by specific events and calculated data triggered by daily jobs. The system helps to better target customers and increase ROI (Return On Investment) on marketing campaigns. There will be more information about EveryMatrix’s CRM later in this in-depth analysis.
Platform Features
Creating a very flexible and highly compliant iGaming platform is important to EveryMatrix. This is why the company ensures that its GamMatrix combines player account and wallet management, responsible gaming features, fraud detection and prevention tools, as well as in-depth reporting. Complete transparency lets you track system or users’ actions on player records.
EveryMatrix Brands
At the time of writing, the company served more than 120 operators from various jurisdictions. These operators use one, some or all of the solutions provided by the company.
With that said, some of the most notable EveryMatrix casinos are:
Tipico
Although Tipico is a leading operator in Germany and Austria, it is an international iGaming operator that offers both casino and sports betting entertainment to multiple jurisdictions. Tipico offers a wide range of games. It was founded in 2004 and provides players with casino and live casino options.
Wunderino
A team of iGaming industry veterans came together in 2016 and created Wunderino, an online casino with an explorer theme, developed to appeal to any player seeking adventures or treasures and the thrill of gameplay. This casino offers a fantastic range of games as well as global jackpot games. Plus, there are always plenty of promotional campaigns happening throughout the year to keep the experience exciting and interesting.
Genesis Casino
This space-themed casino is a visual masterpiece and offers over 1,300 games. It welcomes players from several jurisdictions with an incredible welcome offer and other promos including an exclusive VIP program where players can receive bespoke gifts, tailored payment processing and more. It is one of several casinos operated by Malta-based Genesis Global Limited, which has been around since 2014.
Other popular EveryMatrix casino sites include BoySports, PlayFrank, Dragonara Casino, Spinson, Stake7, JetBull and CasinoCruise.
EveryMatrix Casino Software – Payment Providers
While you always have the option of having EveryMatrix integrate a third-party wallet, you also have the option of taking advantage of MoneyMatrix, which is the company’s latest technology processing platform. It has been designed to encompass operator’s payment processing and risk management needs.
The system offers over 180 payment options, making payment processing both accessible and simple. The various banking options cover bank transfer, card payment, eWallets, vouchers and prepaid cards, carrier billing, mobile and cryptocurrencies.
MoneyMatrix gives you access to several local and international payment solutions through trusted partners. This wide range of partners gives you the advantage of localizing your payment portfolio for the regions you intend to target.
There are over 150 currencies available. Some of these include GBP, EUR, CAD, RUB, NOK, SEK, and DKK.
The more than 40 payment partners include:
Abaqoos 
SafetyPay 
Fonix 
AstroPay Card 
Skrill (Moneybookers) 
Inpay 
Bancontact/Mister Cash 
Trustly 
paykasa 
Bank Transfer 
TrustPay 
paykwik 
Boleto Bancário 
UnionPay 
WeChat Pay 
Dankort 
Visa 
ecoPayz 
Visa Debit 
EPS 
Visa Electron 
Euteller 
WebMoney 
GiroPay 
Yandex Money 
iDEAL 
MasterCard 
CASHlib 
Multibanco 
Jeton 
Neteller 
MuchBetter 
Paysafe Card 
Bestpay 
QIWI 
CashtoCode As you might have noticed in the above list, among the EveryMatrix payment providers is Trustly’s Pay N Play. This solution offers a “no-registration” functionality that allows players to play their favourite games by making a deposit through their online bank while the system collects data that is available from the player’s bank account. The benefit of this payment option is that it makes the registration process quick and easy.
Average withdrawal times
The processing of withdrawals is carried out securely and swiftly with the help of MoneyMatrix platform features like Transaction Monitoring Application, Rules Engine and Workspaces. These features allow for you to accept and process payments efficiently.
Furthermore, Payment Routing provides the capability to choose which EveryMatrix provider to use as well as multiple options. You can design how, when, why and to where you would like a transaction processed.
As for players, withdrawal processing varies. Usually, deposits are instant, while the speed of withdrawals can sometimes depend on the payment provider. Typically, eWallets process the fastest occurring in a day or less, with credit cards, debit cards and bank transfer taking multiple business days.
Risk Management and Security
MoneyMatrix delivers a seamless processing experience that combines payment processing with risk management and rules systems. The Fraud and KYC (Know Your Customer) management software uses “best of breed” technology to assist you in mitigating your risk while also allowing you to know your customer. The company does not cut corners when it comes to the security and safety of the transferring and holding of funds.
EveryMatrix Casino Software – Support
Languages Available
Support is available in English.
Communication channels
Support can be reached via:
- Live Chat
24/7 Partner Support
Casino operators who use the EveryMatrix gambling software services and products can expect open communication with online support and feedback. The company works closely with their clients to review their clients’ gaming offering to help optimize KPIs (Key Performance Indicators).
Clients receive a dedicated account manager who is focused on providing training, optimizing revenue and developing the partnership that best benefits the operator. Additionally, you’ll have access to a team of managers who are available 24/7. These managers are responsible for restoring failing services and fixing issues. They’ll also keep all stakeholders informed of the status.
There is also a specialized team available 24/7 to provide a variety of investigations on issues related to your websites, players, games, bonuses, winnings and beyond, should this ever be needed.
EveryMatrix CRM Solutions
EveryMatrix casino software provider uses third party CRM integrations. Their GamMatrix CRM Agent System takes care of integrations with third party CRMs such as Emarsys or Optimove. The system focuses on players segmentation and increased ROI on operator’s marketing campaigns.
The integrated CRM systems support APIs for receiving data, with the agent sending real-time data activated by specific events and calculated data activated by daily jobs. The combination of Emarsys and Optimove should help you lower the time and effort you spend on marketing initiatives. However, the relevance and effectiveness of your marketing message that’s intended for your desired targeted group, should remain strong.
EveryMatrix CRM systems benefits include:
- Players who are more active and engaged
- More deposits
- Less churn of players
- Improving marketing campaigns
- Enhanced customer treatment and targeting
- Updates in real time and player granularity
EveryMatrix Loyalty Program
With the Unified Bonus System, EveryMatrix iGaming software offers limitless ways to automatically reward player loyalty.
The system does not limit operators when it comes to the number of bonuses a player can have simultaneously, with all being active and available for gaming. The system is also available as APIs that allow any external system (CRMs, loyalty shops, and so on) to call the Unified Bonus System so that any kind of casino bonuses can be granted.
The Unified Bonus System also provides other advantages such as cross-product bonusing, bonus stacking, detailed scheduling of campaigns, player eligibility filters, and bonus packages.
EveryMatrix Front End Flexibility
The EveryMatrix CasinoEngine platform gives operators the option of building their own website using any technology or they can use EveryMatrix’s API technologies with GamMatrix and use a responsive template-based solution. Using the GamMatrix gives clients access to an extensive range of properties and assets, all of which are editable in the back-office.
Fully integrating the GamMatrix also gives you full control over the gameplay window. This includes control on both desktop and mobile displays. This allows clients to send real-time notifications in the gameplay window for responsible gaming reasons or others. There are also additional advantages like buttons on top of the gameplay window for quick deposit and cashier function, gamification features and more.
The API powered front-end development offers:
- Cross-device support – web, mobile and native applications
- Cross-product bonuses
- Tailor casino games, including choosing vendors based on geolocation
- Fast loading front end with minimal transmission between server and client
- Maximize revenue in real-time with Live Casino Lobby API
- Wallet integration API
- Data streaming
- Analytical API, for open games, turnover and more
Whether the solution you choose, EveryMatrix delivers a solid front-end.
EveryMatrix Back End Advantage
Consolidating business data, customizing games presentation details, managing games and lobbies and so on, is all part of the EveryMatrix back office.
More specifically, the back-end gives you access to:
- Management dashboards – All important KPIs are in one place. You can configure, activate and capture your data to obtain valuable insights so that you can instantly view the performance of your casino.
- In-depth customer reporting – Improve your decision making with access to multiple dimensions for plenty of reporting output and real-time visibility. You can even delve deep to view gaming activity at transactional or game round level.
- Game and lobby management – Reach your desired audience with little effort with the help of powerful productivity tools that enable you to manage games and construct lobbies.
- Bonus and gamification – Boost your player acquisition and retention with the help of the Unified Bonus System.
EveryMatrix Affiliate Program
PartnerMatrix is EveryMatrix’s complete affiliate and agent management system. It is an essential tool for an online gambling operator’s marketing strategy, providing real-time statistics that help the operator create, manage, track and analyze their player acquisition programs.
This powerful stand-alone affiliate platform software solution lets casino operators create, run and track multi-brand affiliate marketing campaigns. It can help you generate more traffic and sales, and the highly customizable solution gives you total control over your campaigns.
With PartnerMatrix you can also:
- Attract and retain online and offline traffic
- Make use of flexible, multi-tiered commission models
- Benefit from comprehensive affiliate tracking statistics
- Make good use of real-time reporting and transparent betting data
- Easily adjust monthly payment requests with automated or manual payments
- Take advantage of it being fully adaptable for different regions and markets
- Access dedicated account management
- Get accurate conversion tracking with no cookie dependency
- Integrate third party platform providers or products
Time to Market
EveryMatrix casino software provider understands that once you’re ready to get the ball rolling, you want your casino to launch fast. As such, they provide their clients with a variety of choices, such as the ability to completely design and customize the front end of their site through APIs or using a template-based solution. Additionally, their partners also offer design and implementation bundles.
Essentially, how fast your brand hits the market depends on a variety of factors (like your level of experience, the level of customization, or your targeted territories).
Pricing
Pricing varies and is usually not the same from one client to the next. This is due to clients having different requirements, needs and wants.
Disadvantages of EveryMatrix Casino Software Provider
Being one of the most reliable iGaming B2B software platforms in the industry, there are plenty of advantages of using EveryMatrix casino software. That being said, there are a few drawbacks to be aware of if you are considering this platform.
- No white label casino solutions – EveryMatrix offers excellent modular and API driven iGaming solutions, but if you are a start-up seeking a convenient and cost-effect white label option, EveryMatrix isn’t the right choice for you.
- Overwhelming to newcomers – If you’re new to the industry, you may find the incredible number of products and solutions offered by EveryMatrix to be daunting.
- Licenses are European focused – Though their CasinoEngine content is offered in several African territories, primarily EveryMatrix’ software is predominantly certified in Europe. As such, this platform may not be ideal if you are seeking to break into the US market.
EveryMatrix Casino Software In-Depth Analysis – Bottom Line
New casinos by EveryMatrix are popping up on the web all the time, and with one look at the platform of this iGaming software provider, it is easy to understand why.
The company’s award-winning core platform delivers end-to-end customer experience management to support its clients’ daily operations and business intelligence through real-time reporting, API solutions and segmentation.
EveryMatrix casino software providers bring thousands of games to the table, its payment partners provide plenty more diversity, and its unique bonusing system has been carefully designed to keep players coming back for more.
On the other end, the lack of white label solutions might result in an overwhelming effort for entrepreneurs who are entering the iGaming industry.
Overall, EveryMatrix delivers one of the most solid, dynamic, and customizable iGaming software platforms around. Although it may not be the perfect fit for everyone looking to launch their own online casino, it is certainly worth taking a closer look at what this company has to offer.
If you’re launching a new online casino, use our free business plan to have a clear roadmap for your activity.
FAQs
EveryMatrix is a B2B software company offering modular and API-driven products for the iGaming industry. Their services include a casino content aggregator, bonusing engine, payment platform, affiliate management, and a managed sportsbook.
EveryMatrix offers over 8,000 games from more than 140 providers, including slots, live dealer games, table games, and more. They collaborate with top brands like NetEnt, Microgaming, and Pragmatic Play.
EveryMatrix is licensed in five jurisdictions, including Malta, the UK, Sweden, Denmark, and Schleswig-Holstein, and is ISO 27001 certified.
