One of the best ways to learn about the business side of online casinos and sports betting – and to stay up to date with the latest industry trends – is to attend iGaming industry conferences, exhibitions, and events, such as those that we cover in our iGaming Events Calendar.
Whether they are held in person, in an entirely virtual capacity online, or as a hybrid of the two, these events offer you plenty of value, no matter if you are fresh to the scene or are an industry veteran.
Why should you attend?
Here are 5 reasons why taking part in these conferences and events can be highly beneficial and important to your brand’s success, especially if you are fresh to the iGaming scene or are thinking about starting an online casino or betting business.
1 – Networking
The more people you know in the industry, the better. Without question, networking is one of the primary advantages of taking part. iGaming conferences and events offer the perfect environment for meeting professionals (potential partners who can help your business thrive) and fellow peers.
There are often parties and social gathering held after the opening hours of the exhibition, allowing all participants, from exhibitors and special guests to attendees, to mingle in a friendly and relaxed environment. This creates the perfect opportunity to talk with anyone and exchange contact information.
2 – Advertise & Get Brand Exposure
Recently launched your brand or looking to improve an existing one? These events can be ideal for exposing your business to the right audience, potential partners, affiliates and sponsors, especially if you are participating in the event as an exhibitor or a speaker.
Conferences give you the chance to make the right impression with the professionals who attend these events, opening up the door for you to make a name for yourself. Bring your top sales pro to showcase the best of your brand.
3 – Expand Your Industry Knowledge
These events often have special seminars and panels that feature talks and discussions led by renowned professionals who have years of experience in the industry. Speakers at these conferences can cover a variety of topics, helping you to stay on top of the latest and most significant information, such as:
- Industry news, trends, and insights
- Gambling legislation
- Responsible gambling
- Anti-fraud technology
- Affiliates
- Acquisition and retention marketing ideas and strategies
While this information is invaluable to existing brands who seek long-term success, it is equally as important to newcomers to the industry. Improving your knowledge with the most up-to-date news, trends, regulations, technologies, etc. can help you make informed and forward-thinking decisions.
4 – Meet Software Companies and Other Providers
iGaming exhibitions are attended by a variety of local and global companies that often showcase their software platforms, products, services and technologies. As such, these events provide you with an excellent opportunity to not only talk with representatives of these companies, but also the opportunity to see their software, games, payment processing, etc. in action, firsthand.
This can be a great way to form partnerships or gain insight into how you can improve your business and make it more efficient.
5 – Meet Affiliates
Affiliates are an important part of acquisition marketing and can play an important role in your business success. These conferences are one of the best ways to meet and connect with quality affiliates. In fact, there are certain events designed specifically for affiliates of the industry!
Keep Up with the Competition
There are many events that take place throughout the year across the globe. It’s important to consider attending one or more (especially those that apply to your local targeted market), because you can bet your competition certainly will. In this highly completive industry, the last thing you want if you seek long, lucrative success, is for your top competitors to have an advantage over you.
Casinnovate makes it easy for you to know what key conferences, summits, exhibitions, and events are taking place around the world with our iGaming Events Calendar. We give you the scoop on upcoming iGaming and casino events, tradeshows, as well as social and gambling conferences, conveniently providing you with the details you need.
