If you’re looking for reliable casino software solutions, Casinnovate’s SkillOnNet casino software in-depth analysis will reveal all about this experienced provider to help you determine if this is the right partner for you.
SkillOnNet is no stranger to the digital gambling world and boldly claims to be a leader in the iGaming business industry and the fastest-growing online casino platform in Europe.
Launched in 2007, SkillOnNet has been successfully running both B2C and B2B casino operations. With over a decade of experience in running casinos in B2C, the SkillOnNet software platform has the necessary tools and knowledge for a white label casino operator to find success in an ever-growing and competitive industry.
The company has been nominated and shortlisted for a number of prestigious industry awards, including “Best White Label Partner” at the EGR B2B Awards 2018, “Best Slots Platform 2018” at the Malta Gaming Awards, and “Casino Operator of the Year” at SBC.
Their commercial offering is based on a model that allows white label operators to build a strong business with ease and confidence. This model also factors into consideration the new, challenging and continuously evolving iGaming environment, which includes high third-party games costs as well as regulatory taxes.
The platform provides and acquires license in all “sensibly regulated territories,” and strives to meet their customers’ unique needs with their casino software solutions that are fully customizable.
The SkillOnNet B2B gaming solutions are supported by an experienced and dedicated team that can have you up and running, quickly and efficiently, with everything that you require to succeed, right at your fingertips. The company claims to be the fastest-growing online casino platform in Europe.
SkillOnNet Casino Solutions
SkillOnNet white label solutions offer services with complete scalability, stability and swift deployment. Providing a full white label solution means that the company does everything for their partners, starting from the time a player visits the site. Everything that is needed to run a casino business is provided. The idea is that it is as simple as inserting a key into a machine and turning it on.
More specifically, these white label solutions include:
Platform
Gambling License
CRM
Marketing
Support – SkillOnNet casino sites
Payment Processing
Affiliate system
In-house gaming development (GVG) & Game Providers
SkillOnNet Games
SkillOnNet casino gaming software includes both in-house gaming development (GVG), providing you with SkillOnNet’s exclusive content, as well as an array of leading, dynamic, popular, and award-winning game providers.
Their massive library of games covers a range of themes and categories, including the latest and most sought after slots, jackpot games, video pokers, table games, and live casino games. SkillOnNet prides themselves on being able to offer their brand partners with fun games that offer high returns to players and that are fully compatible with mobile.
Furthermore, the offer customisable packages for the licensing of their games, providing a unified platform that can be customised and integrated into an existing system.
In-house gaming development GVG
The SkillOnNet gaming partnership includes gaining access to the full library of games from Green Valley Games (GVG). This is exclusive content that covers online slots, virtual table and card games, as well as other gambling entertainment.
GVG titles have been developed with high-quality graphics and features. There are dozens of games, including popular slots like Ninja Master, Spinning Wilds, Hot Wheels, Good and Evil, and Wild Crystal Arrows. There is also virtual craps and variants of baccarat, blackjack, roulette and more, plus scratch and arcade-style games.
With the support of GVG, SkillOnNet can help you build your own casino games and give you the advantage of offering exclusive titles that are available only through partnering with this software provider.
Full List of Game Providers
An extensive list of software developers power SkillOnNet and more developers are being added all the time. As a partner, you will gain access to all these providers. Currently, this includes:
SkillOnNet Licenses
SkillOnNet gambling software is supported by online gambling licenses, which are digital certificates of authority issued by a gambling control board. These certificates are legally required by any company that offers games of chance or any entertainment that involves wagering real money.
This software provider has made an effort to obtain licenses in all “sensibly” regulated territories. For SkillOnNet, this means placing their primary focus in Europe, which is currently where they hold all their licenses.
Available licenses
Acquiring a white label casino with SkillOnNet instantly provides you with all these white label licenses, allowing you to legally promote your brand in these markets. Meanwhile, the Malta license covers all “unregulated” .com markets.
In 2020, SkillOnNet also received a license for Portugal.
How to obtain a license
When it comes to applying for a license, there is much to consider. This is because each jurisdiction’s regulatory agency has different requirements and rules that are continuously changing as the iGaming industry evolves.
Furthermore, it’s not just the cost or knowing how to obtain a license. The complex part is actually the application process, which can be quite confusing.
The benefit of partnering with a casino software provider like SkillOnNet is that they have already taken care of this process for you, which makes obtaining a license a far more simple and straightforward process. This provider has the understanding and knowledge that is necessary to meet changing regulation requirements, so you don’t have to.
As a partner, you do not obtain your own brand licenses. Instead, you use SkillOnNet’s license, and in return, receive all their licenses.
SkillOnNet Localization Perks
As the SkillOnNet casino platform offers licensing in several jurisdictions, it should come as no surprise that their online casino platform is available in multiple languages to support the main markets it offers its partners, today. These main markets include:
Canada 
Denmark 
Finland 
Germany 
Japan 
Norway 
Spain 
Sweden 
United Kingdom Partners who wish to move into a specific country are offered the necessary support to properly transition and target the appropriate market.
More specifically, SkillOnNet helps with:
- Translations
- Localized payment methods
- Game Content best suited to particular market needs
- Support in multiple languages
Special Features Offered by SkillOnNet
One of the exceptional aspects of the SkillOnNet iGaming platform is its whole segmented CRM (Customer Relationship Management). This key feature of the platform’s can be highly valuable to gambling operators because it is a strong retention strategy that helps to optimize player value to keep them coming back for more.
SkillOnNet focuses on maximizing your conversions by delivering the most relevant offers to your players. Offering a tailored experience to customers keeps them happy, engaged and returning to your site.
Here are some ways in which this provider supports healthy player retention.
Daily Picks
This is a unique functionality designed to tailor daily promotions to each individual player. The promotions that are presented to a player on a daily basis are determined based on their specific activity. These activities may include deposits, withdrawals, country, age group, favorite games, and so on.
Each day, players are provided with multiple offers – or “Picks”, and they can choose one. These offers last only 24 hours and are replaced with new ones the following day. This provides even more incentive to players to take advantage of the offers while they are available. At the same time, it provides them with fresh perks every single day.
VIP Program
There is also a multi-level VIP program that is free for players to join, but also has exclusive levels reserved for only high-performing players who must receive an invitation to join. The different levels offer different perks, encouraging players to accumulate points to climb levels to gain access to better rewards and remain loyal.
The VIP scheme is discussed in further detail later on in this SkillOnNet platform in-depth analysis.
SkillOnNet Brands
There are over 20 brands and counting who use the SkillOnNet online casino platform. Several of these are market-leading brands that have also won prestigious industry awards.
Here’s a look at some of the top SkillOnNet casinos:
PlayOJO
PlayOJO is a UK- and Sweden-focused brand that strives to be the fairest and most transparent online casino in the industry by doing away with conventional match deposit bonus schemes, focusing on zero-wagering requirements and offering players money back on every bet, win or lose. This SkillOnNet Casino has won the “Casino of the Year” award from The Malta Gaming Awards (SIGMA), and the “Rising Star” award from the EGR Operator Awards.
DureckGlueck
DrueckGlueck was designed to appeal to the German market and has been a huge hit in Germany. In addition to having several TV advertisements featuring a number of German celebrities, the casino has its own live TV casino show.
LuckyNiki
LuckyNiki is a Japanese-focused brand that is themed after Japan’s nightlife and manga. The host of the site is the pink-haired and bright-eyed, anime-like Niki, who invites players to have a good time in her gambling playground. It’s all very Kawaii!
AHTI Games
AHTI Games targets the Finnish market and welcomes players to dive into the ocean casino gaming kingdom of the great sea king Ahti. One of the new casinos by SkillOnNet, AHTI Games is based on old Finnish folklore and invites those who wish to join Ahti’s kingdom a chance at claiming a piece of his treasure.
SlotsMagic
SlotsMagic is available on most .com markets and prides itself on being a slots first casino. In addition to offering a huge number of online slots, this brand also has a unique “Free Spins For a Year” promotion that gives players the opportunity to enjoy free spins every week.
SkillOnNet Payment Providers
Top payment processing is part of the SkillOnNet partner experience. This includes payment processing options that are reliable and ready to use.
SkillOnNet does not only provide access to the most popular payment solutions, but also those that are country-specific. Additionally, the white label solution supports multiple currencies with 10 depositing currencies payable at tables.
Examples of supported currencies include EUR, SEK, ZAR, CAD, GBP, DKK, NOK, RUB, and USD.
With that in mind, there are over 35 payment options and counting, covering various types of banking solutions, such as credit and debit cards, eWallets, prepaid cards, wire transfer, fast bank transfer, pay by phone and more.
The following are some of the popular payment methods:
Citadel Commerce 
DIRECTebanking 
ecoPayz 
Euteller 
Interac 
MasterCard 
Neteller 
PayPal 
Paysafe Card 
Skrill (Moneybookers) 
Trustly 
TrustPay 
Visa 
Siru Mobile 
SWISH Average withdrawal times
The casino processing and payments system has been designed to be swift. Ensuring a speedy funds transfer process is very important to SkillOnNet because it builds loyalty. Most of the deposit methods are instant and most withdrawals are processed within 11 business hours, including weekends.
For specific payment methods, this software provider offers the most instant withdrawals in the Scandinavian and German markets.
SkillOnNet Support
There are more than 100 people who are employed as part of SkillOnNet’s customer support team. The team is experienced, efficient and multilingual, allowing them to address a variety of issues in a friendly and professional manner in several languages.
Languages Available
Support is available in 12 languages including English, French, German, Swedish, Norwegian, Danish, Finnish, and beyond.
Additionally, standard site content is also available in different languages, such as English, Swedish, Danish, German, Finnish, and so on. Essentially, SkillOnNet is very accommodating and flexible when it comes to providing its partners with languages, including any special languages that may be important to their brand.
Hours of Operation
Support is available 24/7. More specifically, it can be reached 24 hours a day, 7 days a week, 365 days of the year. This means players can contact support to have any concerns or questions addressed promptly at any time of the day or night, regardless of their time zone.
Communication Channels
There are three main communication channels by which players can reach support:
- Live Chat
- Telephone
Partner Support
SkillOnNet also makes sure that its partners are provided with the appropriate support. For starters, their casino customer service will adapt to suit the tone of voice of your brand. Whatever approach the partner prefers for support when addressing their players, the SkillOnNet team will accommodate it.
Your VIP players are also provided with first-rate treatment, including a dedicated VIP account manager and faster response times to further enhance their experience. In fact, SkillOnNet’s support works closely with their CRM and Retention team to make sure that players are provided with the appropriate offers they may request when contacting support.
Additionally, should partners have any questions or concerns, SkillOnNet’s staff will collaborate with you to address any issues promptly, ensuring your operation runs smoothly. All partners are assigned dedicated account managers.
SkillOnNet CRM Solutions
SkillOnNet has a highly experienced CRM team that closely analyze your players. The provider uses a fully segmented approached that focuses on account markets, bonuses, VIP levels, deposit amounts, games played by players, and so on.
The SkillOnNet marketing strategies employed include Emails, SMS, Push Notifications, and so on. The various strategies that are a part of the CRM system are designed to help partners improve their relationships and interactions with both existing and potential players. The ultimate goal is to give you the chance to maximise your returns.
Who does the CRM?
SkillOnNet takes care of the CRM for all partners. The company uses both in-house developed and third-party tools.
That being said, partners do have some control over how to best use these CRM strategies so that they work the most optimally with their brand. Together, with their dedicated account manager, they can set up specific tailored ad-hoc promotions in addition to SkillOnNet’s standard CRM schedule.
The SkillOnNet Loyalty Program
The loyalty program offered is a multi-level VIP program. The program segments players into different VIP sections. Each section triggers different bonuses, campaigns, and tournaments. The rewards and offers available depend on the level.
The company has country-specific VIP managers as part of their CRM solution, helping to ensure that your most valuable players always feel special and well looked after. The highly personalized experience helps to keep VIP players happy and wanting to remain loyal to your brand – one they trust.
The SkillOnNet VIP program is fairly standard but can be seamlessly worked into your brand’s theme.
SkillOnNet Front End Flexibility
SkillOnNet is a software provider with a flexible front end. As a partner, you are responsible for all the marketing of your brand and for driving traffic. As such, it is important that you establish a solid look, feel and tone of voice for your casino, if you want to best implement this company’s tools and solutions into your brand.
SkillOnNet builds your website, but you are the one who has control over the design of your brand.
SkillOnNet Back End Advantage
The SkillOnNet iGaming platform includes a powerful back end. This simplifies segmenting your players in their CRM procedures. Moreover, various reporting tools help partners identify important trends and statistics, which gives you the power of effectively managing player information.
As a partner, you’ll be able to see all important KPIs (Key Performance Indicators) in SkillOnNet’s back-offices and admins. This doesn’t only include analyzing trends, but also getting down to a level of a single player.
SkillOnNet Affiliate Program
SkillOnNet has a popular affiliate platform that has been used by affiliates for over a decade. They provide their own proprietary affiliate platform and back office at no cost for a partner’s affiliate web page branding. In other words, they give you your own branded affiliate page.
Additionally, if you would like to use a third-party company to run your affiliate program, SkillOnNet will gladly supply all the necessary data to this company for free.
Time to Market
Your SkillOnNet-powered online casino can be up and running in as little as 8 to 12 weeks.
Once all the contracts are signed and you have submitted all the necessary website creatives, they will then begin building the site, working on quality assurance and getting it compliance ready.
Pricing
SkillOnNet’s commercial offering is based on a model the company knows white labels can manage, allowing them to develop a successful business, while taking into consideration the new and challenging online casino gaming environment that includes high third-party games cost and regulatory taxes.
In terms of cost, pricing differs per client, based on their specific wants and requirements.
SkillOnNet In-Depth Analysis – Bottom Line
SkillOnNet is a dynamic and experienced software provider that has the essential tools to make a white label casino find a foothold in the highly competitive iGaming industry.
That being said, although they offer licenses for several European markets, it would be nice to see them expand to markets outside of Europe. Their front end could also be a little more flexible.
Beyond that, they offer many high-quality benefits, including: their massive range of games; exclusive in-house games content; diverse range of trusted payment options (many of which are localized and swift to process); 24/7, multilingual support; and valuable CRM and retention strategies, like their unique Daily Picks feature.
Overall, the SkillOnNet white label solutions seem to provide you with everything you need and the support you require to operate a successful online casino.
If you’re about to start your online casino activity, use Casinnovate’s free business plan to have a clear roadmap before starting.
FAQs
SkillOnNet, established in 2007, is a rapidly growing online casino platform in Europe. They provide a comprehensive white label solution, including platform setup, licenses, CRM, marketing, support, payment processing, and a vast game library.
SkillOnNet holds licenses from the Malta Gaming License, UK Gambling Commission, Swedish Gambling Authority, Danish Gambling Authority, Schleswig-Holstein, and Dirección General de Ordenación de Juego. They also secured a license for Portugal in 2020.
SkillOnNet offers a segmented CRM approach using both in-house and third-party tools. Their strategies focus on improving relationships with players to maximize returns for partners.
